![]() WELLS FARGO OFS Resource System Life Insurance Partner Auto & Home Email Agent, Tech Support Security Technology Business Education Innovative Customer Service Loan Products New Product Lines Banking Products Online Knowledge Safety Investment Products Lower Cost & Service Online & Branch Access Pioneer in Online Banking Acquisition Telephone Cost Management Multiple Contact Points Online Customer Service Call Centers Stores Branches 24 / 7 Hours = Core Benefits = Capabilities = Activities & Assets Services availability and timeliness PURCHASE DECISIONS.New Business POST-SALE SUPPORT EVALUATION OF ALTERNATIVES. ![]() Insurance NEED RECOGNITION PRODUCTS PLANS & OFFERINGS EDUCATION ON BANKING Online / Market Space Offering Offerings.Start Small Business Wells Fargo Online Banking Process.Business Solutions & Services Ideas and Information.WELLS FARGO OFS BUSINESS MODEL Value Proposition / Cluster Target Segments Key Benefits Offered Unique Capabilities Value Proposition 38 Years Old Household Income 75k-100k Heavy Borrower Carry High Balance Online Account Access and Bill Pay, Transfer Funds Conduct Stock and Bond Trades 24/7 Service Hours Tech-Support, Phone-Support, and Email-Agent First e-Banking Products Internet and Branch Banking Nontraditional Delivery Channels Excellent Customer Service Wells Fargo OFS Provides Innovative Banking, Focusing on Creating a Customer Driven Convenient Service WELLS FARGO ONLINE FINANCIAL SERVICES BUSINESS MODEL Value Cluster Market Space Offering Resource System FinancialModel WELLS FARGO ONLINE FINANCIAL SERVICES Management of Electronic Commerce MIS 6453 9th June 2005 Cherith Minnis Gerri McCann Amer Dalain Saif-ul Chowdhury ARKANSAS | STATE | UNIVERSITY INSTRUCTOR: DR.
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